In a recent article, FYLD’s CEO Shelley Copsey explored how modern technology is becoming a game-changer in attracting young talent to the construction industry.
In this piece, Shelley noted that the integration of AI and digital tools isn’t just about improving efficiency—it’s about transforming the industry’s image and making it an appealing career choice for the next generation. Moreover, the increasing adoption of technology is reshaping construction, creating safer, more dynamic work environments, and fostering continuous learning for young professionals.
For years, the construction industry has battled the perception that it’s outdated and unsafe. This image problem has kept many young people from considering careers in the field. Gen Z, the first generation to grow up as ‘digital natives,’ is highly attracted to jobs that incorporate technology - a crucial issue if the construction industry seeks to draw on young talent globally.
With the integration of advanced technologies, the industry is now positioned to change that narrative. Digital tools and AI are streamlining operations, reducing errors, and ensuring projects are completed on time and within budget. These improvements not only make the industry more efficient but also more appealing to tech-savvy young professionals who want to work in innovative environments.In fact, approximately 16% of the construction workforce is now made up of Gen Z workers, a significant increase from previous years
Prioritising safety with AI
Safety remains a critical concern in the construction industry, especially for younger workers who prioritise environments that protect their well-being. In 2022, the construction industry accounted for approximately 22.8% of all workplace fatalities across key industries—a stark reminder of the urgent need for enhanced safety measures.
To address these concerns, AI technology is revolutionising safety management on construction sites. By providing real-time data and predictive analytics, AI helps identify potential hazards before they escalate into serious problems. In fact, a recent AGC poll revealed that 44% of respondents believe AI and robotics will positively impact construction jobs by automating manual, error-prone tasks. This shift towards AI-driven safety management is not just about preventing accidents; it’s about fostering a culture of safety that resonates with a generation accustomed to using technology as a safety net in their daily lives.
The younger workforce isn’t just looking for a job—they’re seeking opportunities to grow and develop their skills in an environment that embraces innovation. The digitalisation of roles within the construction industry is helping to rebrand these jobs, making them more appealing to a tech-savvy generation that values modern, innovative approaches.
Technology plays a crucial role in meeting this demand by offering new learning platforms that are accessible anytime, anywhere. From VR-based training programs to AI-driven learning tools, construction workers can now enhance their skills on the job, ensuring they are always ready for the next challenge. This commitment to continuous learning is essential not only for attracting young talent but also for retaining it and ensuring the industry remains competitive in the future.
The future of construction lies in its ability to evolve and embrace the technological advancements that are shaping the modern world. By prioritising innovation, safety, and continuous development, the industry can attract the next generation of workers who are eager to make a difference. As we move forward, the construction industry has the opportunity to redefine itself—not just as a place to build, but as a place to grow, innovate, and lead.
To learn more about how FYLD is transforming the heavy civils sector, visit our infrastructure page.